diff --git a/ui-demo/README.md b/ui-demo/README.md
index 0e5b60df9..89bf5f07a 100644
--- a/ui-demo/README.md
+++ b/ui-demo/README.md
@@ -40,6 +40,7 @@ tab shows both positions for every outline color.
 Toggles are compact with softened corners by default. Pass `round => 1` for
 a fully rounded track and thumb; it works with every color and with `outline => 1`.
 
+Bulk-selection links and the default filter appear at nine entries.
 In a `ui_multi_select_list` example on the Choices tab, click an
 entry and Shift-click another to select or clear the range between them.
 Checkboxes, labels and row backgrounds work alike; filtered, folded and
@@ -59,12 +60,18 @@ The empty server example uses `empty_label` to replace the default
 The "Option attributes" example passes legacy `[ value, label, attributes ]`
 entries. Two rows are disabled, including a checked membership; the other
 rows remain editable. Titles and styles apply to the row, so the optional
-membership is italic and shows a tooltip.
+membership is italic and shows a tooltip. This example also passes `count => 0`
+to omit the selection counter, which is enabled by default.
 
-"Label comparison" passes `staff (Office accounts)` in the options of one
-list and only in the selected values of a legacy positional call. Both
-show the full description and submit `staff`. Positional calls also retain
-selected-value order and accept pre-escaped labels from existing callers.
+"HTML labels" uses `html => 1` to render trusted markup, including an italic
+"Entire website" label. Filtering matches the label text. Labels are escaped
+by default; submitted values, suffixes and tags stay escaped in either mode.
+
+"Label comparison" shows `ui_multi_select_list` beside the original dual-list
+`ui_multi_select`. It passes `staff (Office accounts)` in the new list's options
+and the old widget's selected values. Both show the full description and submit
+`staff`. Positional list calls also retain selected-value order and accept
+pre-escaped labels from existing callers.
 
 ## Page chrome
 
diff --git a/ui-demo/lang/en b/ui-demo/lang/en
index 28819e118..648630801 100644
--- a/ui-demo/lang/en
+++ b/ui-demo/lang/en
@@ -243,6 +243,9 @@ index_tab_choices=Choices
 index_choices_desc=ui_choice keeps all option fields visible, ui_select_switch shows the chosen option's fields, and ui_radio_list uses compact radio rows. ui_multi_select_list provides searchable checkbox lists for servers and groups, plus a plain label when empty.
 index_choices_more=Click the funnel to open the filter and Shift-click entries to select or clear a range. The cross clears the query, or closes an empty filter; Escape closes and clears it. The server example starts with a parent and two children selected. Turn on "Include sub-servers" to fold the children and change the count from three to one; expanding restores their selections. Filtering does not change the selection count. The empty example uses a custom message.
 index_c_backup=Backup settings
+index_c_html=HTML labels
+index_c_entire=Entire website
+index_c_private=Private directory
 index_c_dest=Backup destination
 index_c_local=Local file
 index_c_ftp=FTP server
diff --git a/ui-demo/ui-demo-pages.pl b/ui-demo/ui-demo-pages.pl
index bda25b5a1..31569fb60 100644
--- a/ui-demo/ui-demo-pages.pl
+++ b/ui-demo/ui-demo-pages.pl
@@ -797,7 +797,7 @@ $rv .= ui_table_row($text{'index_c_secgroups'},
 	ui_multi_select_list('groups', [ 'wheel', 'docker' ],
 		[ map { [ $_, $_ ] }
 		      ( 'adm', 'audio', 'backup', 'cdrom', 'dialout', 'docker',
-			'lp', 'plugdev', 'sudo', 'video', 'wheel', 'www-data' ) ]),
+			'lp', 'plugdev', 'sudo', 'video', 'wheel', 'www-data' ) ], {}),
 	2);
 # Legacy option attributes: locked selections, unavailable entries and row styling.
 my $locked = "disabled title=\"".html_escape($text{'index_c_managed'})."\"";
@@ -807,7 +807,12 @@ $rv .= ui_table_row($text{'index_c_attrs'},
 		[ 'docker', 'docker', $locked ],
 		[ 'audio', 'audio', "style='font-style:italic' title=\"".
 			html_escape($text{'index_c_optional'})."\"" ],
-		[ 'wheel', 'wheel' ] ], { 'search' => 1 }), 2);
+		[ 'wheel', 'wheel' ] ], { 'search' => 1, 'count' => 0 }), 2);
+$rv .= ui_table_row($text{'index_c_html'},
+	ui_multi_select_list('html_labels', [ 'root' ], [
+		[ 'root', '<i>'.html_escape($text{'index_c_entire'}).'</i>' ],
+		[ 'private', '<b>'.html_escape($text{'index_c_private'}).'</b>' ] ],
+		{ 'html' => 1, 'count' => 0, 'search' => 1 }), 2);
 $rv .= ui_table_end();
 
 # Both APIs retain descriptions in their respective label arguments.
@@ -815,9 +820,9 @@ my $staff_label = text('index_c_staff_desc', 'staff');
 $rv .= ui_table_start($text{'index_c_labels'}, 'width=100%', 4);
 $rv .= ui_table_row($text{'index_c_option_label'},
 	ui_multi_select_list('option_label', [ [ 'staff', 'staff' ] ],
-		[ [ 'staff', $staff_label ] ]));
+		[ [ 'staff', $staff_label ] ], {}));
 $rv .= ui_table_row($text{'index_c_selected_label'},
-	ui_multi_select_list('selected_label', [ [ 'staff', $staff_label ] ],
+	ui_multi_select('selected_label', [ [ 'staff', $staff_label ] ],
 		[ [ 'staff', 'staff' ] ], 5));
 $rv .= ui_table_end();
 $rv .= ui_form_end([ [ undef, $text{'save'} ] ]);